Here at LexBlog we have plenty of advice on how to increase the quality of your blogging. For this post I’m going to focus on how injecting personality into your writing can increase reader engagement and enhance your professional reputation.
Why Write With Personality?
Personality helps you stick out from the crowd. Blogging is more popular than ever and you’re competing with many voices for your reader’s ear. If you’re a law blog publisher I’ll bet that your target audience is busy. You’re going to have to be worth the reader’s time. How can you do this? Among other things, allowing your personality to shine through. Personality is one of the key elements that make your posts engaging and keeps readers coming back. Personality makes you distinctive and allows you to define and enhance your reputation. In short, personality is what makes you you in the eyes of readers and is a key ingredient to blogging success. But how do you do it?