Anyone new to blogging will tell you their first challenges occur at a technical level. Whether its knowing how to do a block quote, add media to a post or simply engaging with commentors on your blog; the technical hurdles can be discouraging to new blog writers.
“Good!! Adaptation, improvisation but your weakness is not your technique.” — Morpheus (The Matrix, 1999)
Your Weakness Is Not Your Blogging Technique.
Finding new challenge in a blog post’s construction, using the right voice and engaging with a social audience are a Blogger’s only rewards for mastering the technical learning curve to advance to the next level.
Shouldn’t that be enough proof that you’ve mastered the blog style?
Maybe you’ve mastered the technical aspects of writing in a blog style format. You write like you talk now. And your authentic commentary brings scores of like-minded readers to engage and share in the conversations you curate. Are you done?
Or have you Guru’d yourself into a corner by preaching to the converted too many times?
Playing it ‘safe’ limits you.
To answer that, I’ve enlisted the help of Kevin McKeown, who’s own blog, ‘Leadership Close Up‘ provides us three related concepts to consider, alongside any technical aspects needed to successfully maintain a professional blog of quality.
Blogging: Most Definitive Medium For Demonstrating Expertise On The Web is up first and deftly summarizes the strategic importance of building your
expert reputation throughout the blogging process.
Your Readers, NOT the Authors, control the type, relevance and priority of high-quality content shared to
their networks. Within one to two clicks, the average reader can quickly identify sources of expertise, filter out noise and assign it a social currency value before sharing your commentary to their own network.
“Blogging is one of the best ways to demonstrate expertise and become a trusted authority. Building expert status online helps drive your business development especially among your weaker social ties. This is all about proving that you’re worth knowing.”
The Power of Online Word-of-Mouth in the Social Networking Era (Ignore at Your Peril) suggests that WOM online or (eWOM) not ONLY happens online; it happens infinitely. If your content is credible and relevant then eWOM potentially continues forever; a result of the high value assigned it by your social network.
Have you ever shared a funny email with a friend only to find they’ve seen it years before on its first go-round?
As it becomes harder to trust online content, your expert reputation is a critical measurement of influence on electronic word of mouth in a social network. Respect the control your readers’ have over the distribution and significance given to your blog content in their own networks. The way your expertise takes shape correlates to how the content is viewed outside your network’s stronger social ties.
“Gaining a deeper understanding for how a personal network operates enables you to more strategically deploy that network to generate online word-of-mouth referrals.”
The Strength of Weak Ties in Social Networking: Seek to be Worth Knowing demonstrates how your social networks function and the built-in potential value if you learn to leverage the Weak Social Ties in the social networks you cultivate.
Strong Social Ties in your network may help you choose the right detergent for your laundry, vote in a better politician or even select a better career path.
Try harnessing your network’s Weak Social Ties instead. Strategically, its like opening a window when the room is stuffy.
If you can see the value in what fresh air does for the human body, its no stretch to accept that a rich network of strong AND weak social ties will grow your networks in ways you never thought possible.
“Indeed, it might not be who or what you know that creates advantage, but rather more simply, who you become by dint of how you hang out—the disadvantaged hang out with folks just like themselves, while the advantaged engage folks of diverse opinion and practice.”
Blend these 3 elements into your blog strategy to achieve a mastery seldom found in the blog style format.
1. Create a vibrant social network of friends and strangers.
2. Engage them with topical relevance as an authentic source.
3. Respect their ability to shape your reputation as they share to their own groups.
In the blogosphere, the students of the ‘Get it fast’ style defeat those who ‘Get it right’ more often than they’ve got a right to do. Whatever the level you’re training to master, if your content isn’t clear in purpose, a credible source or relevant to a reader’s social network…
Are you really adding value to their conversations?