Oh, ghostwriting – a siren call to the busiest of us bloggers. A seemingly easy answer to the difficult task to maintain content-focused internet presence without additional time. But ghostwriting can do more harm than good.
Ghostwriting is defined as a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, newspapers, or other texts that are officially credited to another person or brand. Ghostwriting can happen internally within a firm, or via another company.
Though convenient, ghostwriting or “ghostblogging” can do more harm than good. Here’s how: