Best PracticesSEO & Analytics

Google Testing Mobile-First Indexing

Photo Credit: BigOakFlickr Flickr via Compfight cc

Photo Credit: BigOakFlickr Flickr via Compfight cc

At LexBlog we’ve had a few clients reach out in regards to their analytics traffic in the past month or so. For some reason their traffic had spiked a pretty large amount and they were not sure what the cause was. After doing some research I found out that Google has begun experiments to make their index mobile-first.

Why are they experimenting to make their index mobile-first?

“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user.” The change has to do with majority of folks coming to sites on mobile devices, which is something I feel many of our clients (and at times ourselves) forget that it is the reader’s perception that matters, not ours.

What does that mean?

Google is shifting their algorithm to primarily use the mobile version of a site’s content. They want to make sure their users are having a great user experience no matter what device they are on. Google mentions that if you have a responsive site where the primary content and markup is equivalent on both desktop and mobile you shouldn’t have to change anything.

The clients whom asked about their increased traffic both happened to be on a responsive designed site built for mobile-first, which is why they could have seen some major spikes as Google was possibly ranking them higher on their search engine results page (SERP).

Technology is constantly changing so make sure you stay up to speed or you could be left behind.

 

Best PracticesTools & Technology

Typography on the Web: Lucky Number 16

font-poster

I began my career as a print designer and when I transitioned into the world of digital design, one of the most obvious differences was the treatment of typography on the web.

It makes sense. A screen emits light and what we see is created by thousands of flickering pixels, our eyes are going to work harder.

Print has more leeway, you can set the base font-size at about 9 points and still have a legible document. That is the typical size seen in magazine articles. This means that you set the primary text, which is commonly the body of the article, at 9 points and size all other fields of text accordingly. Continue Reading

Best Practices

Blogging 101: Smart and Effective Pre Blogging

good enough

With social media continuing to grow at an absurd pace, more and more people are trying to reach new people and markets through blogging.

If you want to be successful at blogging, there are a few things to do/consider. I am not even talking about content yet.

Think of this stuff as the preparation for the game. The content is the actual event. Yes, Allen Iverson, we are talking about practice. Continue Reading

Content Creation

What to Write About on Your Law Blog

Table with school supplies

Starting a new blog can be pretty intimidating. In the beginning, it’s basically a big, blank canvas, that rotates. Every time you put up a new post, there’s a countdown until it’s blank again.

You posted today? Great! Now wait 5 minutes and do it again… but better! No wonder it’s so scary to start a new blog. What ever will you write on? Stop stressing out and read on but beware: blogging homework ahead!  Continue Reading

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