At LexBlog we’ve had a few clients reach out in regards to their analytics traffic in the past month or so. For some reason their traffic had spiked a pretty large amount and they were not sure what the cause was. After doing some research I found out that Google has begun experiments to make their index mobile-first.
Why are they experimenting to make their index mobile-first?
“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user.” The change has to do with majority of folks coming to sites on mobile devices, which is something I feel many of our clients (and at times ourselves) forget that it is the reader’s perception that matters, not ours.
What does that mean?
Google is shifting their algorithm to primarily use the mobile version of a site’s content. They want to make sure their users are having a great user experience no matter what device they are on. Google mentions that if you have a responsive site where the primary content and markup is equivalent on both desktop and mobile you shouldn’t have to change anything.
The clients whom asked about their increased traffic both happened to be on a responsive designed site built for mobile-first, which is why they could have seen some major spikes as Google was possibly ranking them higher on their search engine results page (SERP).
Technology is constantly changing so make sure you stay up to speed or you could be left behind.