Best Practices

4 Tips to Add Personality to Your Blog

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Here at LexBlog we have plenty of advice on how to increase the quality of your blogging. For this post I’m going to focus on how injecting personality into your writing can increase reader engagement and enhance your professional reputation.

Why Write With Personality?

Personality helps you stick out from the crowd. Blogging is more popular than ever and you’re competing with many voices for your reader’s ear. If you’re a law blog publisher I’ll bet that your target audience is busy. You’re going to have to be worth the reader’s time. How can you do this? Among other things, allowing your personality to shine through. Personality is one of the key elements that make your posts engaging and keeps readers coming back. Personality makes you distinctive and allows you to define and enhance your reputation. In short, personality is what makes you you in the eyes of readers and is a key ingredient to blogging success. But how do you do it?

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SEO & AnalyticsTools & Technology

Are you a Part of the Mobile Web? (Hint: Your Answer Should Be Yes)

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Here’s an exercise for you: Think about the last time you read a news article, a blog post, or checked your Facebook profile. What device were you using?  A phone? Tablet? Computer? Outside of work, I access everything from my iPhone these days. If something can’t be found quickly or reviewed easily from the palm of my hand, there is a 99% likelihood that I will just move on.

Google recently announced that starting in May, they are rolling out an “update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” If your blog isn’t mobile-friendly yet, what are you waiting for?

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Best Practices

Blog Goals are Important: Don’t Leave Your Blog to Chance

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Goals are an important part of blogging. They help keep you focused and remind you why you wanted to start blogging in the first place. When I first started blogging, I thought it was supposed to be a whimsical process, where I wrote when I was inspired. That worked for the first year or so. I actually made it my thing to blog every Sunday.

Well, then life got busy, and blogging got pushed to the side a bit. It started with posting getting pushed to every other week, then to once per month, then to when I got lucky. Why did this happen? It all started out so well.

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Tools & Technology

What Exactly is a Blog Migration?

Moving Kitty

You may have heard the word “blog migration” being tossed around recently. The word “migration” makes it sound like your blog is packing-up and moving South for winter, but that is not the case. So, what does it mean?

Put in plain terms, a blog migration is moving a site (design and content) from one blogging platform (such as Typepad or Blogger) to another (such as WordPress).

What does a blog migration entail?

Well, it really isn’t as simple as flipping a switch and it really reminds me a lot of moving. To make it a bit easier to digest, I have outlined a migration in six steps:

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Best Practices

Legal Blog Strategy 101

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In today’s digital world, there are a million bajillion blogs. Some are focused on cooking, some on travel, others on professional topics. The best blogs, regardless of the topic, have a focus and a strategy that guides them towards success. In terms of needing strategy, law blogs are no different.

The point of a blog is to build relationships and network online. Everything else is an online publication. Now I’m not saying there is anything wrong with posting your client alerts or newsletters on publishing software like LexBlog. But I am saying that just posting content isn’t blogging. Continue Reading

Best Practices

New Year, New You, New #BlogGoals

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The new year is a special time of year. For me, it’s the proverbial time to “start fresh,” a time to take immediate steps to erase the gluttonous after-effects of holiday gatherings, to finally break down and recycle the looming stack of Amazon boxes in the corner of my apartment.

For list-lovers like myself, January is also the perfect time to list out life-improvement resolutions that are sure to bring about positive changes.

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LexBlog Updates

Welcome to the New Year! What’s New At LexBlog.

LexBlog Updates

Welcome to 2016. With the start of the new year comes new years resolutions and inevitably a newly charged focus on blogging. And why not? January is a good time to start digging into blog strategy and setting goals for what you want to accomplish in the new year.

It also seems to be a time when people unveil new things and offer friendly reminders for tools you can use moving forward. Here at LexBlog, we’re hoping to do just that to help you set your blogging strategy right. We want to make sure our readers are seeing some of the tools we launched at the end of 2015 and are primed and ready for some of the cool things we’re going to unveil in 2016. Check out what’s new:  Continue Reading

LexBlog Updates

Top 2015 Posts, Fun Facts & Our Wishes For A Happy & Prosperous New Year!

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It’s hard to believe that 2015 is coming to a close, and as we approach the upcoming festivities (please note our LexBlog office closures), we wanted to extend our warmest wishes for a happy and safe holiday and New Years celebration. 2016 is looking very exciting for everyone here at LexBlog, and we are looking forward to helping our clients make it the best year yet.

With just a few days left in 2015, we can, without guilt, start posting best of lists for 2015. Regardless of whether or not you are a member of the LexBlog Network,we love bringing all things law blogging to you. Thank you for reading our tips, tricks, “do”s, and “don’t”s. On that note, lets revisit our most popular blog posts of 2015 as well as a few fun facts as you ring in the new year. Continue Reading

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