Best Practices

Blogging 101: Smart and Effective Pre Blogging

good enough

With social media continuing to grow at an absurd pace, more and more people are trying to reach new people and markets through blogging.

If you want to be successful at blogging, there are a few things to do/consider. I am not even talking about content yet.

Think of this stuff as the preparation for the game. The content is the actual event. Yes, Allen Iverson, we are talking about practice. Continue Reading

Content Creation

What to Write About on Your Law Blog

Table with school supplies

Starting a new blog can be pretty intimidating. In the beginning, it’s basically a big, blank canvas, that rotates. Every time you put up a new post, there’s a countdown until it’s blank again.

You posted today? Great! Now wait 5 minutes and do it again… but better! No wonder it’s so scary to start a new blog. What ever will you write on? Stop stressing out and read on but beware: blogging homework ahead!  Continue Reading

Best PracticesContent Creation

5 Simple Reasons to Avoid Ghostwriting on Your Blog

ghostwriting

Oh, ghostwriting – a siren call to the busiest of us bloggers. A seemingly easy answer to the difficult task to maintain content-focused internet presence without additional time. But ghostwriting can do more harm than good.

Ghostwriting is defined as a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, newspapers, or other texts that are officially credited to another person or brand. Ghostwriting can happen internally within a firm, or via another company.

Though convenient, ghostwriting or “ghostblogging” can do more harm than good. Here’s how:

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Best Practices

4 Tips to Add Personality to Your Blog

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Here at LexBlog we have plenty of advice on how to increase the quality of your blogging. For this post I’m going to focus on how injecting personality into your writing can increase reader engagement and enhance your professional reputation.

Why Write With Personality?

Personality helps you stick out from the crowd. Blogging is more popular than ever and you’re competing with many voices for your reader’s ear. If you’re a law blog publisher I’ll bet that your target audience is busy. You’re going to have to be worth the reader’s time. How can you do this? Among other things, allowing your personality to shine through. Personality is one of the key elements that make your posts engaging and keeps readers coming back. Personality makes you distinctive and allows you to define and enhance your reputation. In short, personality is what makes you you in the eyes of readers and is a key ingredient to blogging success. But how do you do it?

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SEO & AnalyticsTools & Technology

Are you a Part of the Mobile Web? (Hint: Your Answer Should Be Yes)

Man holds digital tablet in his hands

Here’s an exercise for you: Think about the last time you read a news article, a blog post, or checked your Facebook profile. What device were you using?  A phone? Tablet? Computer? Outside of work, I access everything from my iPhone these days. If something can’t be found quickly or reviewed easily from the palm of my hand, there is a 99% likelihood that I will just move on.

Google recently announced that starting in May, they are rolling out an “update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” If your blog isn’t mobile-friendly yet, what are you waiting for?

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Best Practices

Blog Goals are Important: Don’t Leave Your Blog to Chance

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Goals are an important part of blogging. They help keep you focused and remind you why you wanted to start blogging in the first place. When I first started blogging, I thought it was supposed to be a whimsical process, where I wrote when I was inspired. That worked for the first year or so. I actually made it my thing to blog every Sunday.

Well, then life got busy, and blogging got pushed to the side a bit. It started with posting getting pushed to every other week, then to once per month, then to when I got lucky. Why did this happen? It all started out so well.

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