At LexBlog we’ve had a few clients reach out in regards to their analytics traffic in the past month or so. For some reason their traffic had spiked a pretty large amount and they were not sure what the cause was. After doing some research I found out that Google has begun experiments to make their […]
Here’s an exercise for you: Think about the last time you read a news article, a blog post, or checked your Facebook profile. What device were you using? A phone? Tablet? Computer? Outside of work, I access everything from my iPhone these days. If something can’t be found quickly or reviewed easily from the palm […]
You’ve spent the last two days working on that blog post, crafting it to perfection. But when you hit publish, do you know how to tell how many people are reading your posts via your email notifications? And how effective is email, anyway?
“The dog days are over, the dog days are done” Ok, so we’ve made it passed the dog days! What better time to review a few of the vital updates we’ve sniffed out so far in 2015. (Fun fact: the dog days refer to a period often associated with lethargy or inactivity – July 3rd to August 11th – which is […]
It’s something we all want–getting to know the people reading our content. It reminds me of the infamous song, Getting to know you. Just as the classic croons, getting to know someone leads to knowing what to say. Knowing what to say is powerful when writing for an online audience. So how do you start? Look […]
Like a broken record, I’m back again with more talk of the wonders of Google search. Of course, it’s good news for good law bloggers.
With Google’s announcement that its search algorithm will use mobile-friendliness as a significant ranking factor come April 21, the term “responsive design” is trending again in the blogosphere (and even mainstream media). It’s easy to get a little responsive fatigue when everyone from Google to your friend’s second cousin’s spouse is recommending you make your blog responsive. I’ve […]
“Write and They Will Come”. In the early days of blogs and the World Wide Web, that’s what you were told. Just get it out there. Nowadays, with the millions and millions of blogs dotting the web, that’s not necessarily the case.
Over the last year, we’ve observed a trend online that impacts legal bloggers, resulting in limited blog search engine visibility and decreased readership directly to their blogs: content syndication.
When I try to wrap my mind around blogging, content creation, journalism, websites, social platforms, photo sharing tools, etc. etc., it can be overwhelming. Even more overwhelming is the amount of individuals constantly sharing their thoughts, ideas, questions, memories, and food or cat pictures at an alarming rate. The increase of mobile technology, and free […]
Just a few weeks ago, we published our findings on the latest Google Panda search update. Now, Google is changing a key element of search results related to Google authorship, turning some headshot smiles into frowns of frustration.
As we do with any major change in search engine technology, we at LexBlog recently revisited our SEO best practice information for blog publishers on behalf of our clients following Google’s recent (5/20/2014) algorithm update (“Panda 4.0”).
What’s the right combination for a great blog post? As the marketing director for LexBlog, I’ve had a front-row seat to the content marketing explosion. Blogs are more important than ever to marketing strategy. We coach clients day in and out on blogging best practices, so I thought I’d share the best practices we’re seeing […]
If you follow Kevin O’Keefe, David Lorenzo, or any SEO blog (such as Moz Blog), chances are you are already convinced about the importance of Google Authorship and (therefore) getting a Google Plus (G+) account. As an account manager at LexBlog, I try to encourage and spread the word as much as possible about the […]
Colin O’Keefe, LexBlog’s Editorial Manager, recently shared an article from the Search Engine Roundtable, Cutts: Google To Target Overly SEO’ed Sites Within Weeks with our Client Services team. Barry Schwartz (@rustybrick) reported on comments Matt Cutts made at the recent SXSW event in Austin: Google’s head of search spam, Matt Cutts, announced as a side […]
As we prepare to move forward into 2012, here’s a quick look back to the top posts from 2011. It’s clear that Please Advise readers strongly favor practical “how to” posts, either for tips on their own blogs, or for their Facebook or LinkedIn profiles. How to Make Your Facebook Profile Private provides a tutorial […]
Santiago Cueto, LexBlog client and author of International Business Law Advisor, sent me an excellent info-graphic that I thought I’d share with everyone. It’s the Blueprint for the Perfect Blog Post, and it covers the basic elements that make a blog post good for both search engines to index and catchy for readers. The best blog posts […]
If you’ve ever had someone steal a blog post, picture or even the entire design of your blog and post it elsewhere online, the Digital Millennium Copyright Act (DMCA) has your back. Usually, folks will publish your work on their own website or blog because they find it to be informative, in the case of […]
In our first post, we discussed how you can use Google Analytics to track information about visits to your blog as well as where those visits are coming from. This week, we’re going to go a bit more in-depth and discuss how you can see how popular your blog’s posts are relative to each other […]
If you want to keep track of who is coming to your blog, how they’re finding it and what posts on your blog are the most popular, Google Analytics is an excellent tool. If you don’t have it set up already on your LexBlog, just contact us and we’ll be happy to get you going. […]