Now that you’ve got blogging content basics down, it’s time to take it to the next level. The best bloggers seed their blog with reactive, proactive and strategic content. Evergreen and basic posts are fantastic for to start, but now it’s time for you to take a more advanced approach to blogging.
Starting a new blog can be pretty intimidating. In the beginning, it’s basically a big, blank canvas, that rotates. Every time you put up a new post, there’s a countdown until it’s blank again. You posted today? Great! Now wait 5 minutes and do it again… but better! No wonder it’s so scary to start a […]
Oh, ghostwriting – a siren call to the busiest of us bloggers. A seemingly easy answer to the difficult task to maintain content-focused internet presence without additional time. But ghostwriting can do more harm than good. Ghostwriting is defined as a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, newspapers, or […]
To me, Maria Konnikova’s latest piece in the New Yorker frames a common publisher challenge – lack of new content – in different light. Deep down, there are likely more contributing factors causing a lack of new content than the oft supplied “don’t have time.”
The ability to produce a successful law blog today continues to lead to more work and better relationships. But few attorneys fully embrace the blog medium. Instead, they opt for a writing style more comfortable and familiar: articles. As a result, these attorney-authors miss out on the vast opportunities (namely, more business) blogging affords. If you feel […]
Do you ever make grammar mistakes when blogging? Of course not! Neither do I. For everyone else out their they’re there (dang it!), don’t worry, there’s a multitude of reasons why you sometimes mess up basic grammar learned in elementary school, and it’s not because you aren’t smart enough. In fact, it may be the opposite. […]
Raise your hand if you’re not busy right now… I’m not seeing any hands raised. Most of us don’t have excess time. Furthermore, it can be difficult to find any extra time to blog. Your readers are still waiting for your content though, regardless of how busy you are. So this week, I’m going to give […]
We’ve all had those days. Time is crunched. Clients need your attention. Writing a new blog post is at the bottom of your priority list. But your blog followers still want, need content, and you want to hold them over. In these times, I highly recommend turning to your blog post toolbox and repurposing some […]
Oh, Facebook. Home of that annoying cousin who posts inspirational cat photos and your high school girlfriend who still wants you to accept her friend request. But you know who else resides on Facebook? Millions of legal professionals such as yourself.
So you’ve decided to start a blog. You’re excited to get going, you’re ready to share your expertise & knowledge, grow your network of relationships, and increase your online visibility. Bring it on. But where do you start? What do you write about in your first post, and how do you make it good?
Like a broken record, I’m back again with more talk of the wonders of Google search. Of course, it’s good news for good law bloggers.
I’ll admit it. I avoid the news…and this is coming from a person who was a journalism major and worked for a hot minute in the field. There’s too much sensationalism for my taste in the bad news and not enough reporting on the good news.
Do you think of yourself as a storyteller? We see stories unfolding constantly, one on top of another, big and small, significant and insignificant. Storytelling can mean a lot of different things to different people, but I think we can all agree that it has to mean something to you personally for you to connect to […]
In last week’s post we talked about the whys and tools of an editorial calendar. Now that you have chosen your editorial calendar, lets talk about ways to use it!
Everyone starts off with their blogs, gung ho to get out there blogging and to share their content with all the best of intentions. Then, after a day, a week, a month, even a year, they find that those good intentions can only get them so far. Sometimes they only get as far as posts that […]
There are times when I feel like a legal expert. I shouldn’t, because I’m not, or anywhere close—but there are times when that feeling bubbles up just a bit after reviewing close to 200 legal blog posts every day. In getting drinks with friends, talk about Facebook will turn to a point on the National […]
It is 9pm and I have hit my wall. My 6 year old is bounding around the room as I try desperately to get her to sleep. My husband wants a slice of my attention to chat about his day. I can hardly read a story to my daughter, let alone have an adult conversation. […]
January allows us to start the new year fresh. For many of us, that fresh start includes the ritual of creating a new years resolution. Maybe you’re hitting the gym, looking at how you eat or thinking about getting back into blogging. This year, I’m recommitting to strategic social media. If you’re anything like me, […]
Every blogger experiences writer’s block on occasion—that nagging inability to put fingers to keyboard. The densely-packed schedules of most attorneys often serve as a convenient excuse for letting lack of inspiration get the best of them. Don’t let writer’s block win. This recent Forbes article 50 Content Marketing Ideas for Your Website or Blog got […]
Lindsay Griffiths of Zen and the Art of Legal Networking wrote a great post following the webinar we hosted on June 28, which inspired me to follow suit. I attended the Seattle Social Media Club‘s June event Tuesday night, “Storytelling in the Age of Online Video.” I’ve been hearing a few questions about video on […]