As the world wide web continues to evolve, it’s important to consider how your online presence measures up in accessibility but it’s equally important to stay calm and internet on. Continue Reading
Oh, ghostwriting – a siren call to the busiest of us bloggers. A seemingly easy answer to the difficult task to maintain content-focused internet presence without additional time. But ghostwriting can do more harm than good.
Ghostwriting is defined as a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, newspapers, or other texts that are officially credited to another person or brand. Ghostwriting can happen internally within a firm, or via another company.
Though convenient, ghostwriting or “ghostblogging” can do more harm than good. Here’s how:
Here at LexBlog we have plenty of advice on how to increase the quality of your blogging. For this post I’m going to focus on how injecting personality into your writing can increase reader engagement and enhance your professional reputation.
Why Write With Personality?
Personality helps you stick out from the crowd. Blogging is more popular than ever and you’re competing with many voices for your reader’s ear. If you’re a law blog publisher I’ll bet that your target audience is busy. You’re going to have to be worth the reader’s time. How can you do this? Among other things, allowing your personality to shine through. Personality is one of the key elements that make your posts engaging and keeps readers coming back. Personality makes you distinctive and allows you to define and enhance your reputation. In short, personality is what makes you you in the eyes of readers and is a key ingredient to blogging success. But how do you do it?
Here’s an exercise for you: Think about the last time you read a news article, a blog post, or checked your Facebook profile. What device were you using? A phone? Tablet? Computer? Outside of work, I access everything from my iPhone these days. If something can’t be found quickly or reviewed easily from the palm of my hand, there is a 99% likelihood that I will just move on.
Google recently announced that starting in May, they are rolling out an “update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” If your blog isn’t mobile-friendly yet, what are you waiting for?
Goals are an important part of blogging. They help keep you focused and remind you why you wanted to start blogging in the first place. When I first started blogging, I thought it was supposed to be a whimsical process, where I wrote when I was inspired. That worked for the first year or so. I actually made it my thing to blog every Sunday.
Well, then life got busy, and blogging got pushed to the side a bit. It started with posting getting pushed to every other week, then to once per month, then to when I got lucky. Why did this happen? It all started out so well.
To me, Maria Konnikova’s latest piece in the New Yorker frames a common publisher challenge – lack of new content – in different light.
Deep down, there are likely more contributing factors causing a lack of new content than the oft supplied “don’t have time.”
You may have heard the word “blog migration” being tossed around recently. The word “migration” makes it sound like your blog is packing-up and moving South for winter, but that is not the case. So, what does it mean?
What does a blog migration entail?
Well, it really isn’t as simple as flipping a switch and it really reminds me a lot of moving. To make it a bit easier to digest, I have outlined a migration in six steps:
Recently I published a post about increasing your email subscribers. I put the cart before the horse there, so to speak, as you can’t have subscribers without something to subscribe to! Fresh content is the fuel that keeps readers coming back to your blog. You’ve got that? Great! Bring in the email subscription service. Continue Reading
In today’s digital world, there are a million bajillion blogs. Some are focused on cooking, some on travel, others on professional topics. The best blogs, regardless of the topic, have a focus and a strategy that guides them towards success. In terms of needing strategy, law blogs are no different.
The point of a blog is to build relationships and network online. Everything else is an online publication. Now I’m not saying there is anything wrong with posting your client alerts or newsletters on publishing software like LexBlog. But I am saying that just posting content isn’t blogging. Continue Reading
The new year is a special time of year. For me, it’s the proverbial time to “start fresh,” a time to take immediate steps to erase the gluttonous after-effects of holiday gatherings, to finally break down and recycle the looming stack of Amazon boxes in the corner of my apartment.
For list-lovers like myself, January is also the perfect time to list out life-improvement resolutions that are sure to bring about positive changes.